The days of winning a UK care contract by simply describing what you do are officially over. In 2026, commissioners are no longer buying “intentions”; they are buying “proven outcomes.” With the full implementation of the Procurement Act 2023, the scoring bar has been raised, and evaluators are trained to hunt for evidence that justifies every single mark they award. If your bid writing doesn’t explicitly connect your service quality to hard evidence and the commissioner’s specific scoring criteria, you are leaving your success to chance.
The “MAT” Era: Understanding How You Are Scored
As we move through 2026, the shift from “Most Economically Advantageous Tender” (MEAT) to “Most Beneficial Tender” (MAT) has fundamentally changed the evaluator’s mindset. In previous years, a solid policy and a competitive price might have got you across the line. Today, an evaluator is looking for the “Value Add.” They want to see that your organisation isn’t just compliant, but is actively improving the lives of service users and the efficiency of the local health system.
To score a “5” (Excellent/Exceptional) in a 2026 tender, you must do more than just answer the question. You must provide a response that makes the evaluator feel “safe” in choosing you. This requires a strategic alignment between three core pillars: your operational quality, your supporting evidence, and the specific wording of the scoring matrix. You can achieve this by mastering the following:
- The Scoring Rubric Match: Always look at the “Evaluation Criteria” document. If it says an excellent score requires “innovation,” you must use that specific word and describe a new technology or method you use that your competitors don’t.
- Active Verbs and Impact Statements: Avoid passive language. Instead of saying “We provide person-centred care,” say “We delivered person-centred care that resulted in a 15% reduction in falls over 12 months.”
- The “So What?” Test: After every paragraph, ask yourself “So what?”. If your sentence doesn’t explain how the buyer or the service user benefits, delete it and rewrite.
Aligning Evidence with “Outcome-Based” Questions
In 2026, tender questions have become noticeably more “outcome-focused.” Instead of asking how you manage staff training, a commissioner will ask how your training programme directly improves service user independence. This is where many providers struggle; they provide the “process” but forget the “proof.”
Evidence in 2026 must be both quantitative (numbers and data) and qualitative (stories and testimonials). You need to prove that your “quality” is a reality, not just a document on a shelf. To build a high-scoring evidence base, you should implement a system that captures:
- Quantitative Metrics: Use data from your electronic call monitoring (ECM) or digital care planning software to show 100% medication compliance or reduced hospital admissions. [Link 2: Evidence Gathering Tools]
- Qualitative Case Studies: Develop a “Case Study Library” that details a specific challenge a service user faced, the intervention you provided, and the positive outcome achieved. [Link 3: Case Study Best Practice]
- Third-Party Validation: Don’t just tell them you’re good; show them. Include snippets from your latest CQC report, positive feedback from local social workers, or “I” statements from families. [Link 4: CQC 2026 Standards]
The Role of Social Value as a “Tie-Breaker”
With the 2026 procurement rules, Social Value is often the factor that separates the top two bidders. It is no longer a separate, “fluffy” section; it is an evidentiary requirement. Commissioners are looking for “SMART” commitments—Specific, Measurable, Achievable, Relevant, and Time-bound.
If you promise to “support local employment,” you will score poorly. If you promise to “recruit and train three care leavers from the [Local Authority Name] area within the first 12 months of the contract,” you provide a measurable metric that the commissioner can hold you to. To align your social value with the scoring criteria, your bid must show:
- Localised Impact: Tailor your social value to the specific borough. Mention local parks you will help maintain or local colleges you will partner with for apprenticeships.
- Contract-Specific Commitments: Make sure your social value offer is proportionate to the contract value. Offering a £50,000 community fund on a £100,000 contract looks unrealistic and will be marked down for “risk.”
- Reporting Mechanisms: Explain how you will report on these goals. Mentioning that you use a specific Social Value portal or software shows you take these commitments seriously.
Conclusion: Writing with Precision
Tender writing in 2026 is an exercise in precision. It is the art of weaving your “Quality” narrative into a framework of “Evidence” that satisfies a very specific “Scoring” matrix. By moving away from generic templates and focusing on data-backed outcomes, you position your organisation as a low-risk, high-benefit partner. Remember, the evaluator isn’t just looking for a provider; they are looking for the “Most Beneficial” solution for their community.
Need support with tenders or compliance? AssuredBID helps UK social care providers prepare stronger bids and win the right opportunities. You can book a consultation with our tender experts, explore our services, and follow AssuredBID on social media for practical updates, insights, and guidance you can actually use.



